Uniqlo
Campaigns
Movement-first frames for Uniqlo bodywear, hair that survives choreography.
Uniqlo AIRism
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(01).
THE STORY
Made to move.
This Uniqlo film is all movement, a dancer working through slow choreography in soft window light. Hair had to stay clean through every extension and drop.
The answer was a tight, functional shape that photographs minimal and holds like sportswear.