Levi’s #IShapeMyWorld
Campaigns
Hair for Sumukhi Suresh in Levi's #IShapeMyWorld, honest, direct, no costume.
Levi's · Sumukhi Suresh
2021
(01).
THE STORY
As herself.
#IShapeMyWorld is Levi's talking to real women about real agency, so the styling had to disappear into authenticity.
Sumukhi's hair stayed true to how she actually wears it, just resolved for camera. The point was her, not the styling.