NY Bae x Shakti
Campaigns
Hair for Shakti Mohan's NY Bae Full Power Makeup launch, aerial silks and beauty close-ups.
NY Bae · Shakti Mohan
2020
NY Bae x Shakti
Campaigns
Hair for Shakti Mohan's NY Bae Full Power Makeup launch, aerial silks and beauty close-ups.
NY Bae · Shakti Mohan
2020
(01).
THE STORY
Beauty campaign, athlete's brief.
The Full Power launch put Shakti on aerial silks, so the styling had to survive being upside down and still hold a beauty close-up.
Two very different demands in one shoot day: secure enough for the rig, finished enough for a macro lens.