Noorie
Music Videos
Hair for Jonita Gandhi in Noorie, shot warm against a lit lattice screen.
Jonita Gandhi
2024
(01).
THE STORY
Silhouette first.
The Noorie frames lean on backlight, a figure against a glowing screen. Hair had to hold a clean outline because half the shots read as silhouette.
We shaped it to stay graphic from every angle, so even in shadow the profile stayed unmistakably hers.